Job Title: | Marketing Communication Manager |
---|---|
Quantity: | 1 |
Salary: | NA Baht. |
Job Description: | PPC campaigns:
- Review the campaign monthly report. - Provide recommendations to maximize campaign performance at hotel level. Display campaign: - Manage and execute Display advertising campaigns, including retargeting in order to raise hotel’s awareness and promote hotel’s offer. - Define budget and brief media agency for creative and media plan - Optimize and analyze campaign ROI Social Media and online reputation: Social Media: - Define the Social Media strategy in line with the key Marketing objectives: Establish a hotel presence on selected platforms in line with the marketing strategy and compliant to the brand DNA. Create engaging & relevant content (Text & visuals) in line with the brand DNA; Take part in conversations and answer comments/complains. - Manage the Social Media Agency if any and drive results. - Maintain and build close relationships with leading industry related bloggers & web editors in local city & overseas & to maintain regular conversations- Ensure the Social media policy is implemented for all employees at the hotel. |
Qualifications: | • Bachelor Degree or Master Degree in Marketing or a related field
• Relevant experience in the hotel industry is preferable. • Strong understanding of current online marketing concepts, strategy and best practice • Minimum of 2 years experience in E-commerce including SEO, PPC, Display campaign, Email marketing, Content marketing and social media. • Strong analytical skills and data-driven thinking |
Category: | Public Relations |
Benefits: | - |
Post Date: | Wed, 03 Aug 2022 13:26:21 +0700 |
PCL Hospitality PCL Hospitality Co., Ltd. #609 6 Floor at Le Concorde Tower, 202 Ratchadapisek Road, Huay Kwang, Bangkok 10310. |
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